Sole platform selling election ads earns R$ 357 million in 90 days

In the most recent three months, Meta — responsible for Facebook, Instagram, and Messenger — has established itself as the sole platform selling election ads earning R$ 357 million in 90 days in Brazil, according to official data from the Ad Library. The significant revenue volume raises questions about centralization, transparency, and the role of big tech in the digital landscape, with effects also for the cryptocurrency and blockchain sector.

Meta concentrates political ad market in Brazil

According to the report published on September 21, Meta raised R$ 357.35 million exclusively from electoral, political, and social issue advertising. This amount corresponds to the total moved across its main products — Facebook, Instagram, and Messenger — during the period. The data comes from the Ad Library, a public tool created to provide transparency about paid campaigns related to politics.

The concentration of this segment in a single company highlights not only Meta’s monopoly over digital political advertising, but also the degree of dependence that parties, candidates, and social movements have on these platforms. For crypto sector investors, this scenario reinforces the discussion about decentralization and the importance of blockchain-based alternatives to ensure fairness in media access.

Election advertising and its impact on the digital ecosystem

The amount handled by Meta is impressive not only for its size, but also for the context: the company is currently the only one authorized to run this type of ad in the country. Other major platforms, such as Google and X (formerly Twitter), have decided not to operate paid political campaigns in Brazil, further increasing Meta’s dominance in this segment.

This exclusivity raises alarms in the technology and cryptoasset sectors about risks of manipulation and lack of plurality in public debate. For the blockchain market, which advocates transparency and auditability, the centralization of data and financial flows in a single company goes against the principles championed by decentralized projects.

Challenges and opportunities for the crypto sector

Meta’s billion-real revenue from political ads highlights the potential of digital platforms as intermediaries of large financial volumes, but also exposes the weaknesses of the centralized model. Blockchain solutions could offer more transparent and auditable alternatives for running election ads, allowing public tracking of spending and greater participation from different players.

In addition, the adoption of smart contracts in election campaigns could ensure that compliance rules and investment limits are met, reducing the risk of abuse and boosting voter trust. The development of blockchain-based ad marketplaces, for example, could fragment the market and challenge the supremacy of major players like Meta.

What to watch for in upcoming election cycles

With the advancement of decentralized technologies and growing concern for privacy and transparency, it is possible that the crypto and blockchain sector will gain ground as an alternative for political ads in future elections, both in Brazil and worldwide. Monitoring regulations and the moves of big techs will be key to understanding how the market may evolve and what opportunities may arise for investors and developers in this ecosystem.

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With information from BeInCrypto Brazil, September 2026.

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Alexandre Bianchi

Fundador da Bianchi Capital e do Zayion AI. ~10 anos no mercado de ativos digitais, autor de referência e presença na mídia.

Autor de “O Manual do Criptoinvestidor”Presença na RedeTVPublicado no Terra+150 mil seguidores

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